What is a Reseller?
A Reseller is a company or individual that purchases Rada Cutlery products at wholesale prices with the intention of selling them for a profit.

The Reseller program is different than the Fundraising program where non-profit groups (churches, school, clubs, teams, etc) raise money to fund their projects and programs. For more information about Rada Cutlery fundraising, click here.

What are my commitments?
There are no commitments, terms or contracts when selling Rada Cutlery products. There are no monthly ordering requirements, no schedules, meetings or obligations. We only require a minimum order of $75 per order and you place orders per your business needs, regardless if it is once a week, once a month or once a year!

What is a sales tax ID number?
A sales tax ID works like a personal social security number but it’s used for your small business instead. These IDs allow your business to pay state taxes for merchandise sold. We require a copy of this ID number from all resellers.

How do I get a sales tax ID number?
You can find information about applying for your Sales Tax Permit by clicking this link and then choose your state: Sales Tax Permit.

What does the lifetime guarantee mean?
Rada will replace any product manufactured by our company returned to us due to defects in material or workmanship.

What does 100% Made in the USA mean?
ALL Rada products are made in the USA, with materials only from America. Products ship from our local production facility and warehouse in Iowa. We proudly support American manufacturing and American workers.

What if someone returns a defective product?
You can return a defective item to us on behalf of your customer or your customer can return the item directly to us.

How much profit will I make?
You are welcome to price Rada Products to meet your expected profit goals. We offer all our products at wholesale and let you determine your mark-up OR we offer a Home Party option with a suggested retail price included in which you would earn approximately a 50% profit as a Reseller (minus selling expenses) and approximately 38% to 44% as a Home Party Consultant (after host gifts).

Do I add sales tax to the items?
Consult with your tax preparer or local court house for clarification. Typically, if you are selling in the state that you reside, you will add and collect your states current sales tax rate (if applicable). You will file and pay the sales tax amount you collected to your state (not to Rada Mfg. Co.).

How do I earn a discount?
You may earn an Annual Purchase Volume Discount based on your annual purchases between August 1 and July 31 of the previous year. This discount is applied to each order, no matter how small or large ($75 minimum still applies).

How much do I have to sell to earn a discount?

See chart below:

Where can I sell?
You are welcome to sell at any event, fair, flea market, community event etc. as long as you meet the local city and state requirements. Some venues require pre-registration and charge a booth rent or fee. Some cities require a vendor license or selling permits. Please inquire with the local city government or event office before you begin selling.

What are the different ways to sell?

1. Sell from the catalog to friends, family, neighbors, acquaintances etc. Increase your sales even more when you have the Demonstrator Case available for people to see and feel the products they wish to purchase.
2. Sell Rada Products as a Consultant. Home Parties are a fun way to create a gathering of people for you to educate about Rada Cutlery and help them place orders with you.
3. Set up a table or booth at a flea market, fair, bazaar, community celebration or a farmers market.
4. Sell them in your store or market. Rada Products fit into almost any retail store such as gift shops, grocery stores, bridal shops, bakeries and general stores.
5. Sell Rada Cutlery online. You can utilize any online sales platform, including on your own website, except for amazon.com. Rada is no longer accepting third-party Amazon resellers.
6. Sell from your home (make sure this meets your city’s zoning codes). Keep a supply of Rada Products on hand and have an area in your home or garage designated for Rada Sales. You could even set up a display in the trunk of your car!

What is Online MAP?
This is the Minimum Advertised Price for which Rada Cutlery products can be offered on websites and online platforms. Rada’s MAP is the price shown in our Catalog. View full details and the MAP agreement here.

What is the benefit of Online MAP?
It provides a base advertised price for online sales so traditional resellers can be more competitive.

Does Online MAP apply to face-to-face sales?
It does not; you are able to price Rada Cutlery according to your market and costs.

Who needs to sign Rada’s MAP agreement?
All Rada resellers need to sign and abide by Rada’s MAP agreement

What are some tips or advice for selling at an event?

1. Always SMILE when customers approach the flea market table and greet them with a friendly hello and engage them in conversation.
2. Always cover the display table with a solid color cloth. Printed cloths distract the customers from the items offered.
3. Because event tables are flat, add height by using boxes underneath the tablecloth or drape a cloth over them to add height which brings the customers attention upwards to your smiling face.
4. It is a good idea to invest in a pop up shelter (if an outdoor sale) as well as some good folding chairs.
5. Select the same booth location so the regular customers can easily locate the table.
6. Set an extra folding chair or two near the front of your booth as an invitation for tired or elderly buyers to have a seat and rest. This type of customer service will go a long way toward encouraging sales.
7. If a customer is engaging in a long conversation but there are others customers at the table, politely transition the conversation to attend to the new customers.
8. Cleanliness sells. Be prepared with soft cloths and dusting materials to wipe and shine the items for sale.
9. Have plenty of extra change available for instances of someone using a large bill to make a purchase.
10. Make sure you are well groomed and the most important is, have clean hands always.
11. Use price cards to make the flea market table more consistent and priced for the customers easy identification. Make sure the cards are clean, bright and new looking. Replace them if they are worn out.
12. Design the flea market table to be as appealing as possible so that customers will appreciate the professional look.
13. Keep your table well stocked. An empty booth and sparse tables will turn potential buyers away.
14. Set up your table at the ends of the rows for the most visibility and as close to the entrance as possible. This will ensure that buyers entering will see your booth first, and then again when they are leaving.
15. Keep walkways around your event table free from debris to allow customers free access to view products.
16. When someone picks up an item use that as an invitation to pursue a sale.
17. Encourage customers to touch the merchandise because a touching customer most likely will purchase the item. Consider providing fruits or vegetables so people can experience firsthand the sharpness.
18. Consider pricing items to entice customers to purchase more than one item such as offering multiple purchase discounts.
19. Be willing and ready to encourage and accept offers. Never have “firm” prices. Sometimes offering a discount will help build good customer relations.
20. Know your items. Be willing and able to answer any questions your customers may have. Being willing to share information will go a long way on closing a deal.
21. Always thank your customer for their business and give them a business card for repeat ordering.
22. Always be on friendly terms with the owner/manager of the event.

What is a Rada Home Party?
Home Parties are a fun way to host a gathering of people to make recipes and sell Rada Products. The key to a successful Home Party business is your ability to sign up new hosts at each party to have another party. The friends of each host will be your future customers and the host will earn free and discounted merchandise.

What do I need to do at a Home Party?
Your main selling tool will be the Rada Cutlery catalog. Your Host will use it to take outside orders and the Guest will use it during the Party. Always keep an adequate supply of catalogs. Other materials are also available, including: invitations to invite guest to the party, a recipe selection guide in which the Hosts can choose recipes for their guests to enjoy as well as the Home Party Order Takers and the Host Order Summary form.

What is my profit margin at Home Parties?
Your profit is approximately 38% to 44% for the Host and Guest.

Can I offer free or discounted items?
Home Parties are only possible because Hosts are willing to have a party in their home or have a catalog party. To encourage Hosts to do parties, you will offer them free and discounted Rada Cutlery. These free and discounted items will reduce your profit – but without the Host you will not have the opportunity to receive the additional party orders. You will break even when you offer Guest half price items but this is a great incentive for the Guests to place a larger order.

What does the host of a party earn?

The host rewards chart is below:

*Regular party sales over $1,000 earns 25% free items for the host.

What do the guests that come to a party earn?

The Rada Home Party system is unique from other companies because we offer the guests opportunities to buy items at half price according to the regular price purchases. This offers an incentive to encourage them to order more items, which in turn increases your profit. See chart below:

What if I need additional forms?
The Order Taker (if you do not need the copy/receipt) and Host Order Summary are available for you to print yourself by clicking this link (enter link here).

What happens at a home party?
As a Rada Home Party Consultant you will encourage someone to Host a party in their home or place of their choosing. You and the Host will choose a date and time for the Home Party Event. You or the Host will then send out invitations usually a week or two before the party.

You will also want to decide on a recipe or two that will be made either during the party or before. We suggest using a Rada Quick Mix or a recipe using a Rada Quick Mix to encourage more Quick Mix purchases during the party. When the guests arrive you will show and tell the Rada products and maybe even have the Guests cut and chop items for the recipe you and the Host selected. Guests will appreciate being able to use the actual products that they may be purchasing.

You will then have the Guest fill out an Order Taker and half price selections, if they qualify, and submit them to you. You will either fill the order with items you have on hand or compile the orders for later delivery. After the Guest leave you will figure the Host rewards and additional discounts. You will then submit your order and distribute it when received.