Reselling Information packet

Learn how you can earn money selling Rada Cutlery!

Earn Extra Income!

Individuals and small businesses have sold Rada Cutlery for decades. We would enjoy working with you too!

Your Opportunity!

Remarkable Products

Amazing Service

American Made Quality


Easy to Sell

Recognized Products

Reselling Choice!

You hold the key to your own success. You decide which items to offer, where to sell, how to sell and to whom to sell. Below is a list of the main ways Resellers sell Rada Cutlery.


This includes shows, fairs, festivals, farmer’s markets and flea markets. Any place where a large number of people gather is an opportunity to sell Rada Cutlery. The main considerations are the cost to participate, booth space rental fees, your set-up (displays, inventory, signage, etc.) and your time.

Owner Operated Stores

Adding Rada Cutlery to their offerings. Owner-operated stores like selling a product that is not available in big box stores but with a strong visual recognition and reputation.

Home & Catalog Sales

Similar to home parties but dealing with customers one at a time – usually family, friends, acquaintances and word of mouth referrals. The challenge is to have enough sales volume to be able to place orders in a timely manner for your customers or to justify keeping some items on hand.

Home Parties

Using the forms and materials developed and available through Rada Cutlery to help facilitate home party sales. You will see the Rada Cutlery home party offering does not resemble many other party plan programs. We basically offer the products and the materials for interested Resellers to use. This means there are no quotas, down-lines, recruiting, etc. The main benefit of Home Parties is you create an occasion to gather people and create sales.

Online Sales

The web is continually evolving and providing opportunities to connect products and customers. Drop shipping is not currently available so this channel requires a combination of technical savvy/marketing and the ability to fulfill orders.

ADD On Sales & Top Sellers!

Rada is best known for our knives and utensils, but we also offer a variety of other products to help make your customers’ lives easier in the kitchen, and make upselling easier for you. We have recipe books, Quick Mix dips, sweet dips, soups, sauces, cheeseballs, and desserts. We also have BBQ seasonings and marinades. All these additional offerings give you the opportunity for numerous touch points with the same customers.

Reseller Guidelines

All Rada customers have approval to sell Rada Cutlery™ and other products from Rada Mfg. Co.™ utilizing any channel available to them with three simple requirements.

It must be apparent to all that your business and Rada Mfg. Co.™ are separate entities. You must not imply a unique relationship with Rada Mfg. Co.™ by using language such as representative, exclusive, division, wholesaler, distributor, authorized, and other similar words. The relationship with Rada Mfg. Co.™ is one of a reseller and be simply clarified as follows: “Your business” — Reseller of Rada Cutlery™. In addition, Rada Cutlery, Rada Knives and Rada Mfg. Co. are trademarked and may not be used as a part of a website URL without written approval.

Promotional materials are designed and distributed by Rada Mfg. Co.™ for your use in reselling Rada Cutlery™. These materials (text and graphics from web site, catalogs, fliers, and other marketing materials) are available for promotional purposes and may be duplicated as necessary as long as they continue to positively represent Rada Mfg Co.™ and easily discern your business from Rada Mfg. Co.™ as noted above.

You are not allowed to offer fund raising programs to non-profit organizations. The fund raising market has long been Rada Mfg. Co.’s core market. It is not possible for you to service non-profit organizations as well as Rada can and we don’t want to confuse these groups.

Wholesale pricing is reserved for resellers only. You must provide Rada Mfg. Co. with a current copy of your state issued Resale Tax Certificate to qualify for this pricing. Rada Mfg. Co. reserves the right to discontinue selling products to anyone who misrepresents their relationship with Rada Mfg. Co. or provides inferior customer service.

Annual Purchase Discount

As a reseller, you may earn an Annual Purchase Volume Discount to be taken on each order regardless of the order amount ($75 minimum still applies). This discount is based on your annual purchases between August 1 and July 31 of the previous year. The annual discount is updated each year and becomes effective August 1.

Any customer whose current year purchases places them in a new discount bracket may request to receive the higher discount on subsequent orders. The annual discount allows you to optimize your inventory and replenish your stock as needed while still receiving a discount based on your overall purchase volume.

Previous Year Annual Purchases (8/1-7/31)Volume Discount
$1,000 to $3,0002%
$3,000.01 to $6,0004%
$6,000.01 to $10,0006%
$10,000.01 to $15,0008%
$15,000.01 and Above10%

Our Return Policy

Rada Mfg. Co. is now offering volume discount pricing. Because of this, we can no longer accept unsold merchandise returned to us for credit or refund. As always, we do replace any products returned to us due to defects in material or workmanship.

© Copyright 2019 Rada Mfg. Co. All rights reserved. The Official Rada Mfg. Co. Web Site.