Lifetime Guaranteed Products • 40% Profit on Every Sale!

Lifetime Guaranteed Products • 40% Profit on Every Sale!

FUNDRAISING YOUR WAY

Sell with Printed Catalogs, Online, or BOTH!

FUNDRAISING YOUR WAY

PRINTED CATALOGS

For those who prefer a traditional face-to-face selling experience.

ONLINE

Makes it easy to sell to friends and family, no matter where they live.

SELL WITH CATALOGS!

For those who prefer a traditional face-to-face selling experience.

SELL ONLINE!

Makes it easy to sell to friends and family, no matter where they live.

Maximize profits by utilizing BOTH methods.

WHICH SELLING OPTION IS RIGHT FOR ME?

WHICH PROGRAM IS RIGHT FOR ME?

Catalog in cursive

Online in cursive

Earn 40% profit on every sale

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Orders shipped directly to supporters

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Every product is made in the USA

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Group orders are packaged by seller for easy distribution

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Offers products backed by Rada’s Lifetime Guarantee

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Promote fundraiser using Rada’s free Social Media Toolbox

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Supporters shop online

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Knowledgeable customer service ready to help

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5-Star products made with superior craftsmanship

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Work directly with the manufacturer, no middle man

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Sellers won’t handle money or products

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Need help deciding? Give us a call! 800-311-9691

YOUR FUNDRAISING PLAN

Review the process to help you decide how YOU want to sell!

BOTH PRINTED CATALOG & ONLINE FUNDRAISING

ONE FUNDRAISING PROGRAM, TWO SALES ROUTES.

STEP 1 Sign up for your fundraiser. You’ll get Catalogs with Order Takers for your salespeople to make those all-important face-to-face sales. We’ll create your group’s Online Fundraising Store and provide you with an Online Group Store Link to share with friends and family so they can purchase from your fundraiser online. Your group gets credit for all sales.

STEP 2 Give a Catalog with Order Takers and Shop & Support Cards to each of your salespeople. Set a deadline for Catalog orders.

STEP 3 Utilize our Email-a-Friend program (located in your Leader Dashboard). It’s the easiest way to introduce your Online Fundraiser to supporters. PLUS get a unique Personal Store Link for each of your sellers if you’d like to track sales by individual seller.

STEP 4 Promote your fundraiser. This is so important for a fantastic fundraiser! Use our FREE Social Media Toolbox to access images, text, and videos to share on Facebook and other social platforms.

STEP 5 Place your Catalog order – all kinds of options, just right for YOU as the leader! For online sales, your supporters order their own products and have them sent directly to their home.

STEP 6 Profit from your sales! For catalog orders, your group earns 40% on each sale! Your group earns that same 40% profit for sales made online, for which we’ll email you a profit check each month. Print it and take it to your financial institution for deposit.

STEP 7 Track success on your Leader Dashboard.

START YOUR FUNDRAISER

HOW TO GET STARTED WITH YOUR CATALOG FUNDRAISER

STEP 1 Order Catalogs (Order Takers are included). Request one for every group member. Set a deadline for orders.

STEP 2 Your salespeople start selling by taking the Catalog to everyone they know. It’s hard to say no to a friendly face.

STEP 3 Promote your fundraiser! Use our FREE Social Media Toolbox for images, text, and

videos that can be shared on Facebook and other social platforms.

STEP 4 Place your order. All kinds of options, just right for YOU as the leader! Distribute orders to your salespeople upon arrival.

STEP 5 Profit from your sales. You’ll earn a 40% profit on every sale!

START YOUR FUNDRAISER

HOW TO GET STARTED WITH YOUR ONLINE FUNDRAISER

STEP 1 Sign up for Online Fundraising.

STEP 2 Log in to your Leader Dashboard where you can track sales and so much more. You’ll receive a unique Online Group Store Link to share with friends and family. When they use your link to make a purchase, your group gets credit for the sale.

STEP 3 Utilize our Email-a-Friend program (located in the Leader Dashboard) – the easiest way to introduce your Online Fundraiser to supporters. PLUS get unique Personal Store Links for each of your sellers if you’d like to track sales by individual seller.

STEP 4 Promote your fundraiser by using our FREE Social Media Toolbox for shareable images, text, and videos to post on Facebook and other social platforms.

STEP 5 Profit from your sales! Your group will earn a 40% profit on every sale, and we’ll email you a profit check each month. Print it and take it to your financial institution for deposit. Easy-peasy!

STEP 6 Track success on your Leader Dashboard.

START YOUR FUNDRAISER

Choose Both Methods

BOTH PRINTED CATALOG & ONLINE FUNDRAISING

ONE FUNDRAISING PROGRAM, TWO SALES ROUTES.

STEP 1 Sign up for your fundraiser. You’ll get Catalogs with Order Takers for your salespeople to make those all-important face-to-face sales. We’ll create your group’s Online Fundraising Store and provide you with an Online Group Store Link to share with friends and family so they can purchase from your fundraiser online. Your group gets credit for all sales.

STEP 2 Give a Catalog with Order Takers and Shop & Support Cards to each of your salespeople. Set a deadline for Catalog orders.

STEP 3 Utilize our Email-a-Friend program (located in your Leader Dashboard). It’s the easiest way to introduce your Online Fundraiser to supporters. PLUS get a unique Personal Store Link for each of your sellers if you’d like to track sales by individual seller.

STEP 4 Promote your fundraiser. This is so important for a fantastic fundraiser! Use our FREE Social Media Toolbox to access images, text, and videos to share on Facebook and other social platforms.

STEP 5 Place your Catalog order – all kinds of options, just right for YOU as the leader! For online sales, your supporters order their own products and have them sent directly to their home.

STEP 6 Profit from your sales! For catalog orders, your group earns 40% on each sale! Your group earns that same 40% profit for sales made online, for which we’ll email you a profit check each month. Print it and take it to your financial institution for deposit.

STEP 7 Track success on your Leader Dashboard.

Online Only

HOW TO GET STARTED WITH YOUR ONLINE FUNDRAISER

STEP 1 Sign up for Online Fundraising.

STEP 2 Log in to your Leader Dashboard where you can track sales and so much more. You’ll receive a unique Online Group Store Link to share with friends and family. When they use your link to make a purchase, your group gets credit for the sale.

STEP 3 Utilize our Email-a-Friend program (located in the Leader Dashboard) – the easiest way to introduce your Online Fundraiser to supporters. PLUS get unique Personal Store Links for each of your sellers if you’d like to track sales by individual seller.

STEP 4 Promote your fundraiser by using our FREE Social Media Toolbox for shareable images, text, and videos to post on Facebook and other social platforms.

STEP 5 Profit from your sales! Your group will earn a 40% profit on every sale, and we’ll email you a profit check each month. Print it and take it to your financial institution for deposit. Easy-peasy!

STEP 6 Track success on your Leader Dashboard.

Printed Catalog Only

HOW TO GET STARTED WITH YOUR CATALOG FUNDRAISER

STEP 1 Order Catalogs (Order Takers are included). Request one for every group member. Set a deadline for orders.

STEP 2 Your salespeople start selling by taking the Catalog to everyone they know. It’s hard to say no to a friendly face.

STEP 3 Promote your fundraiser! Use our FREE Social Media Toolbox for images, text, and videos that can be shared on Facebook and other social platforms.

STEP 4 Place your order. All kinds of options, just right for YOU as the leader! Distribute orders to your salespeople upon arrival.

STEP 5 Profit from your sales. You’ll earn a 40% profit on every sale!

Why Choose Rada Fundraising?

BIG PROFITS

Your fundraiser will earn 40% profit, regardless of how you choose to sell (online, face to face, or both) or how long your fundraiser lasts (it’s totally up to you).

VALUE

Our products last.
Families often pass their knives from generation to generation. The price your supporters pay for that kind of quality is remarkable!

NO MIDDLE MAN

You deal directly with us, the manufacturer. There are no hidden markups or extra fees, and that means exceptional pricing and top-notch customer service.

USA MADE

Rada products are 100% American made so people know they’re getting outstanding craftsmanship while supporting American jobs.

How Much Profit Can My Group Make?

(Add your details below to see your estimated profit potential.)

  • Please enter a number greater than or equal to 0.

We’re here to help support you throughout your fundraiser!

Tools For Fundraising Leaders

Tools For Fundraising Leaders

Dashboard Hub

Rada’s Dashboard Hub has everything you need to help guide you through your fundraiser; it’s especially helpful for Online Fundraising. Check out the nitty-gritty details in this video.

  • Use the Hub to find more information about your fundraiser–check out order totals, sales, profits, and order and payment histories.
  • Access your unique Online Group Store Link. You’ll share this link with your supporters so they can shop, giving your group credit for their sale.
  • Take advantage of our


    Email-a-Friend program — an easy way to promote your fundraiser. Email-a-Friend also allows you to track sales for each of your sellers individually through Personal Store Links.

Dashboard Hub

Rada’s Dashboard Hub has everything you need to help guide you through your fundraiser; it’s especially helpful for Online Fundraising. Check out the nitty-gritty details in this video.

  • Use the Hub to find more information about your fundraiser–check out order totals, sales, profits, and order and payment histories.
  • Access your unique Online Group Store Link. You’ll share this link with your supporters so they can shop, giving your group credit for their sale.
  • Take advantage of our


    Email-a-Friend program — an easy way to promote your fundraiser. Email-a-Friend also allows you to track sales for each of your sellers individually through Personal Store Links.

Help Center

For loads of truly useful information.

  • Check out Rada products by category—a quick and comprehensive way to see exactly what you’ll be providing for your supporters.
  • Get tools like FREE customizable posters and printable Shop & Support Cards that help you increase your profits. Selling at an event? We’ve got products and ideas for that too!
  • Detailed options for online, mail-in, and phone-in ordering.
  • Videos galore to help you increase your awareness and knowledge of your fundraiser.
  • In-depth FAQ section.
Social Media Toolbox

Everything you and your salespeople need to promote your fundraiser. Don’t forget to share this link with your group so they can use the toolbox too!

  • Photos and videos you can share on all your social media platforms.
  • Posters to hang around town locally or to post for your online community.
  • Sample text you can copy/pilfer/borrow/steal if you’re having writer’s block and don’t know what to say in your posts.
  • Would you like to know more about using Facebook to its full potential? Learn the basics of posting images and text or become a pro at creating and holding LIVE Videos. Check out our fun and informative Facebook Guides.

FAQs

Why is a Rada fundraiser right for our organization?
Be assured, people love Rada Cutlery! And it’s not just us saying that. We hear from leaders from across the United States who run very successful Rada Cutlery fundraisers year after year – often at the request of their supporters. PLUS your supporters get 100% American-made craftsmanship at a great value!
Why are Rada fundraisers so successful?
Groups earn 40% profit from every purchase made, from both catalog AND online sales. When you consider how many people already know about Rada’s great reputation and continue to buy for their own kitchen and for gifts, it’s clear your potential for sales is huge.
What types of groups can hold a Rada fundraiser?

Any group that needs to raise funds can participate. This includes—but is not limited to—school groups, church groups, dance clubs, pet rescues, band and chorus groups, 4-H groups, and Relay for Life teams. From elementary kids to retirees and everyone in between, a Rada Cutlery fundraiser is the right fit.

How long should our Catalog Fundraiser last?
Glad you asked! Rada doesn’t impose any deadlines on our fundraising groups. You can hold a quick 2-week fundraiser or keep it going all year long. It’s up to you!

What’s the right timeline for YOUR group? Here are a few examples to keep in mind when deciding:

2-3 Weeks Offering a short time period allows young sellers to get it done quickly. This is also ideal when your group needs their profits fast.
3-4 Weeks This offers a little extra wiggle room for high schoolers who might be active in extracurricular activities and just don’t have a lot of free time.
Several Months Perfect for a group that doesn’t have an immediate need and could set out a catalog and order forms in communal areas, like a church vestibule.
Ongoing Some groups keep their fundraisers open with no end date. This is great for those who have ongoing needs such as pet rescues.
What's the timeline for Online Fundraisers?
You’ll enjoy unlimited, deadline-free fundraising—continue it as long as you’d like. When you’re ready to end fundraising, just let us know. Your online store can be closed by request once all pending profits have been paid to your group. Until then, you can and SHOULD continue to promote your group’s fundraiser on social media.
How does our group get paid?

For face-to-face catalog sales, your supporters pay you the price listed in the catalog and you pay Rada the cost listed on the Order Form. You keep the difference—that’s your 40%.

Groups that use the online selling option are sent an email with their profit check attached every month. Print the check on any printer and take it to your bank or credit union for deposit.

If you choose to sell with both catalogs and online, you’ll get paid for each type as described above.

What about fundraising during the COVID-19 pandemic?
We understand that times like these are certainly frustrating and particularly stressful for groups needing funds. BUT fundraising groups can still earn a good profit by using our hands-free Online Fundraising option. With no face-to-face contact (no order taking, money handling, or product delivery), your group members stay safe. You can read more about it here.
Why should we choose Rada for our fundraiser?
  • Every year we help over 12,000 groups find success through a Rada Cutlery fundraiser.
  • You make 40% profit on all sales.
  • Everything in our catalog and website is 100% American made craftsmanship.
  • You work directly with us—there’s no middleman and no additional fees.
  • Lifetime guarantee on everything we manufacture so supporters can feel confident in their purchases.

Helping Fundraisers Since 1948. To learn more about

2021 Fundraising Catalog, Easy Guide, Order Taker, and Order Form Covers

TO LEARN MORE

CLAIM YOUR FREE
FUNDRAISING STARTER PACKET

Your Rada Starter Packet will be immediately emailed to you and includes everything you need to have a successful fundraiser!

TO LEARN MORE

CLAIM YOUR FREE
FUNDRAISING STARTER PACKET

Your Rada Starter Packet will be immediately emailed to you and
includes everything you need to have a successful fundraiser!

READY TO START YOUR FUNDRAISER?

PERPETUAL FUNDRAISERS

Read the Blog Post Here

WHAT ARE SORTED ORDERS?

Read the Blog Post Here

Still Have Questions? Live Chat or Give us a Call.
(Mon – Fri 8:00 – 4:30 CST)

Generations of Devoted Fans

Longtime fans of Rada know this: they wouldn’t dream of stocking their kitchens with anything but Rada products. And not just because their grandmas and moms used Rada too, but because they know Rada offers the best knives at the best value. Remarkable products at a phenomenal value. That’s the Rada way.

Since 1948 and more than 170 million knives later, we’re proud to say we still manufacture in the heart of the USA. Every product is 100% made in the USA, with materials only from America. We believe so strongly in our high-quality craftsmanship that everything we manufacture carries our lifetime guarantee!

Year after year and group after group, we welcome new Rada fundraisers and users. New fundraising groups find what their predecessors found: they feel good about selling great products at a great value—all while raising the funds needed for their cause. Better yet? Happy supporters with every single sale.

Party Spreader

Specifically designed to make spreading easy. Its blade has a shallow, one- sided serrated edge, great for getting through harder spreads and other foods. All Rada knives are backed by our Lifetime Guarantee.