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Tips for Selling Rada at Events

Two Rada Cutlery resellers offer Rada products at an event.

Fairs, festivals, craft shows and other events provide a perfect selling opportunity for organizations and resellers to sell Rada Cutlery. Lots of potential customers and supporters will have a chance to not only see what you’re offering, but to handle the products, piquing their interest and increasing the likelihood of sales.

Here are 10 simple tips to help make the most of your selling experience!

FAQ 3. Set Up a Table or Booth

1. Make sure your display is well organized and looks nice. Add a table cloth for a personal touch.

2. Have some products out for the customers to test. If they can touch the product they will be more inclined to purchase it.

3. Give demonstrations. Let the customers know how the products work. Knife sharpeners and vegetable peelers are easy ways to show potential customers how well the products work.

4. Offer a stack of business cards with your contact information. This way satisfied customers can contact you if they want to buy more, or others who don’t purchase anything at the time can get reach out to you later.

5. Have posters around your table so people know what you are selling.

6. Make sure you provide Rada bags for people who have purchased items. They will carry them around and provide free advertising to let people know you are there.

FAQ Where can I Sell

7. Put signs up other places outside the selling area so people know there will be a Rada booth.

8. Know your product and be prepared to answer questions. Rada Cutlery is 100% American-made, which makes for a good selling point.

9. Have catalogs available in case customers are interested in purchasing more items.

10. Sell with a smile. People appreciate a friendly seller and will be more inclined to make a purchase from one.

Tips for Rada Cutlery Event Sales
Article Name
Tips for Rada Cutlery Event Sales
This article gives tips for selling Rada Cutlery's amazing products at events such as craft shows.


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  1. I gear my table display to the season. I have lots of tomato knives in stock for my spring and summer shows and gift sets in stock for fall/Christmas shows. Vegetable peelers and the R101 paring knife, and the sharpener are all strong sellers at any show. My customers look for my table at every show they know I am attending. They love that Rada is a made in the USA product. That is a huge selling point! Thank you for keeping your product reasonably price. Also the extras like bags, posters, catalogs etc are priced affordably.

    • Thank you for your note. The prices for both sales boosters and Rada Cutlery products are included in the packet when your request information about our Independent Sales program. If you have not already done so, you can read about getting started selling Rada Cutlery on our web site and also request a free packet of materials to be mailed to you.

      We encourage you to call customer service at 1-800-311-9691 if you prefer to discuss all of your options.

  2. I am very interested in becoming a reseller, and doing home parties, I was wondering if there is an actual kit that you buy, or do you have to buy items seperate? I was also wondering how I would go about finding another reseller in my area, that I might be able to go to for help? I have not seen any catalogs for my area, so I am thinking the area is pretty open, and that is a good thing for me! 🙂

    • Thank you for your questions. There is not a kit to buy. You get to decide the items that you want to show and stock and the minimum order is only $75. Your best source for answers to your questions is our customer service reps and they will answer your call from our factory in Waverly, Iowa. You can call 800-311-9690 to ask questions. You can request an information packet at https:/ Yes, it will be great if your area doesn’t have many Resellers. But even it did, typically there is enough room for a new Reseller to work in an area because every household is a potential customer – everyone uses kitchen knives and utensils! Trica, we hope you decide to get started selling Rada Cutlery in the near future!

  3. could you please tell me what is in the filled cutlery demonstrator case # S17. Thank you

    • Thank you for your comment, Brenda. Our demonstrator case includes:

      R100 Granny Paring
      R101 Regular Paring
      R104 Utility/Steak
      R107 Slicer
      R114 Spatula
      R117 Handi-Stir
      R118 Bagel Knife
      R119 Knife Sharpener
      R125 Cook Spoon with holes
      R126 Tomato Slicer
      R127 Super Parer
      R132 Vegetable Peeler
      R133 Mini Server
      R135 Party Spreader
      R142 Serrated Regular Paring
      W203 Heavy Duty Paring (SSR Handle)
      W205 Serrated Steak (SSR Handle)
      W208 Carver/Boner (SSR Handle)
      W212 10” Bread Knife (SSR Handle)
      W237 Ice Cream Scoop (SSR Handle)
      W241 Deluxe Vegetable Peeler (SSR Handle)

  4. I like the valuable information you provide in your articles.
    I’ll bookmark your blog and check again here frequently. I’m quite certain I will learn many new stuff
    right here! Best of luck for the next!

  5. Thanks for the info, I am new, just waiting for my reseller ID from the state. Already have 10 shows booked. and I have yet to make my first order, waiting on state government. I would really like to see more on this subject….and some pictures of peopels booths would be great too.

    I am so EXCITED!

  6. I have been selling Rada Cutlery for almost 2 years. I started out selling out of my home but now have a store they my husband and I own Where I sell Rada products at as well. Our main selling spot has been the Gun and Knife shows that we sell at on the weekends. I purchased the demonstrator display Kit filled with Rada cutlery and it’s been worth it for the people I get to feel and handle the knives prior to buying them. I can’t say enough positive things abut selling Rada.

    • Wow! Thanks for the kind words, Melissa! We’re always thrilled to hear from independent sellers who’ve found success through offering their customers Rada Cutlery products. Keep up the good work!